Dorna | HD commercial

The story of this commercial is that as the character is running she's changing the environment around her. So , as she was going up a rocky cliff in a barren land, everything behind her was blossoming , as vegetation starts covering everything.

The commercial was shot in a studio, with a partial set, the rock that the actress is climbing on. We used matte painting and projections on reconstructed 3d geometry of the cliff to create the effect. I created two version of the matte painting, one of the barren wasteland and another one as it gets filled by vegetation.

Some shots were just simple set extensions.

But the helicopter shot was very interesting. It had to be very wide, showing the effect in the region around the cliff the actress was running on. What I did was create a 3d cliff in Vue 7 and used an ecosystem for the vegetation behind her. Then I built the matte painting around it, again in two versions, with and without vegetation, and projected this also on 3d geometry. Finally, the two passes were combined in compositing to create the desired effect.


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