Pro TV 2009| TV Idents

Credits:

(c) 2009 - Media Pro Magic
Media Pro Magic Team :
Visual Effects Supervisor: Tony Willis
Digital Effects Supervisor: Felician Lepadatu
Director: Roni Kleiner
Concept Art: Alex Popescu
Concept Art: Bianca Draghici
TD: Razvan Margineanu
TD: Aurelian Cojocaru
VFx artist: Bogdan Draghici
VFx artist: Robert Sarbu
Digital compositor: Traian Constantinescu
Digital compositor: George Palcut
Digital compositor/Matte Painter: Alex Popescu
Digital compositor/Matte Painter: Bianca Draghici

The idea behind the TV idents package was to create a very special mood. All the spots needed a light/energy element that had to stand out. So I had to do a couple of concept frames for each spot. It was a fun project to work on , because I was involved in most of the production stages. I did some of the concept designs, art direction , matte paintings and compositing.

The first design I started working on was for the Tamer ident, where this guy standing on a building was using an energy whip. Here are concepts for the wide version and the closeup.

For the Graffiti spot, I did a design for a 3D "light" graffiti, floating in mid air. The idea was very interesting, and the whole spot came out great. I ended up painting all the graffiti brushstrokes for the shots, that were animated and enhanced in compositing. Here is the concept and animated version.



Here is a selection of other production art I did for the project, from concepts to final shots.



For the football ident I worked on the concept design with George Palcut who also composited it.



A frame from the final comp done by Traian Constantinescu . I did the city mattepainting.



Frames from the final comp done by Traian Constantinescu . I did the city mattepainting.



A frame from the final comp done by me.


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